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1:3 your 3:1

Those of you who regularly read my blog know that I have very strong feelings about social media. I have written in a lot of detail about what I like about social media (access!), and what I think is lacking (conversation! reconciliation!).

A colleague of mine recently asked what she could do to make her social media work at an OPO more valuable to her community and more effective as a tool to influence public opinion. I’ll share with you the advice I shared with her:


Many of you know my 3:1 rule for social media, which I think is important for volunteers and social media managers alike. For every 1 post that reminds people of the difficult, sad, or tragic parts of life, we need to add 3 uplifting and motivating posts to remind people of the extraordinary impact of donation and transplantation. That’s a great way to keep the story of donation and transplantation powerful, positive, and persuasive.

Also, no one likes a sad/mopey/depressing Facebook feed. True story.

I think most of us use the 3:1 rule pretty naturally. The 1:3 rule, however, is less intuitive.

Brianna’s 1:3 Rule:

For EVERY post you make to any social media platform,

engage with your connections/audience THREE times. 

Comment on their posts, re-tweet them, favorite and reply, etc. And–for goodness sake–if you ask a question on social media, and followers take the time to reply, make sure you reply to each and every one of those responses. With a lot of enthusiasm!

We ask people to re-post, re-tweet, and re-spond to so much. The only way we can start thoughtful conversations with our followers, and with people outside the echo chamber of those who already agree with us, is to engage in more conversation, and less shouting into a crowded room.

Reply, respond, and reconcile. Start and finish conversations. Ask questions that you want to know the answers to, and then put those answers to work.

I challenge myself, and all of us in the donation and transplantation community, to use the 1:3 Rule to develop a conversation with those who don’t yet support donation, or have not yet made a donation decision. That’s a great way we can persuade NEW people to commit to donation and transplantation, and save many, many, many more lives!

P.S. Engaging with more comments, replies, and conversations on social media could make you happier. Bonus!


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